Have you heard of Twitter ? You might have – not sure. It is this cool little service that allows you to send teeny tiny sentences to other people all over the world. It has been in the news quite a bit lately. Some of the coolest things have come across Twitter – Plane crashes, people being arrested, people being hired and fired. If you turn on your local news station, or national news station you will find out most of them have a Twitter address.
As cool as it is, it is not for everybody. Don’t ever think you need to get a Twitter account because Southwest Airlines has one. Or because the local news anchor has one. If you have plenty going on in your life and you don’t need another distraction then please – do not get a Twitter account. Do something better with your time when it comes to marketing your business. You don’t want to be one of the 90% of the people that join Twitter and don’t use it. That is right – 9 out of 10 people that join Twitter do nothing with it. Why? Because they have better things to do. It is very possible (and likely) that there are places where you can place effort which will allow you to interact with your customers in a better way. That is the area you should be focusing your efforts into. Not trying to cram the reasons why someone should buy from you into 140 characters.
I like to look at it this way: Think about about all of the people in the world. A subset of those people are on the internet. A subset of those people are heavy internet users. A subset of those people are heavy social media users. And a subset of the heavy social media users are very active on Twitter. That audience is one of many that you have to pay attention to. If you don’t have the time or the ROI is not worth it – don’t do it. Stand proudly on your own two feet and say “No thank you. I choose not to tweet and I’m damn proud of it!”
Now excuse me… I need to go Tweet the link out to this blog post that I wrote 🙂