Don’t Be Cheap

Don't Be CheapOne of the worst things you can do when shopping for online marketing services is making the lowest price one of your principal decision criteria. If you are a service provider one of the worst things you can do is to try to be the least expensive provider in the market. Your potential clients will often believe that your service level matches your price level. And you do not want the clients that are looking to get your services at the lowest possible price.

I have learned the hard way that the clients that pay the least expect the most. They also tend to make more noise than the more expensive clients, and they will cost you more in materials and human grief expense than they are worth. You will then eventually get the joy of firing the client. One of the joys of being in business that you do not want to have to experience.

Don’t be cheap.

4 Comments

  1. Robert Dempsey 2011-06-28 at 19:13

    Short and to the point Patrick well said. I have found the exact same thing in terms of lower paying clients wanting the world. There are tiers of customers, and we business owners have to decide which tier to go after. I suggest the higher tiers. It’s more work, but well worth it.

  2. Peggy Fitzpatrick 2011-06-29 at 12:53

    I wholeheartedly agree Patrick. Quality is key and if you are the cheapest in town, no one equates that with quality.

  3. Patrick Allmond 2011-06-29 at 13:28

    Thanks Peggy. I’ve been there and played that game. You always lose 🙂 

  4. Patrick Allmond 2011-06-29 at 13:29

    I’ve found in some cases it is less work. More work to close it, but less effort once you have the gig. Thanks for stopping by Robert. 

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