When people call us for social media help we do a detailed analysis of several KPIs (Key Performance Indicators) in the their marketing world. They are often suprised to see what we measure is not what they were looking at before they called. Some examples are. Wringing your hands over the exact number of followers [...]
Click here to read the original full article from ASI Central People will buy from you if they trust you. And one excellent way to build trust with clients and prospects is to educate and entertain them through an informative, routinely updated blog. That’s just one of the many new-age marketing and sales strategies that [...]
Fall Website 10-step Checkup time: When was the last time you went to your website and checked for: Mobile-friendliness Simplicity of choices Call-to-action on every page telling the visitor what to do next. Speed Links to all of your social media properties A list of upcoming events or training to demonstrate expertise Analytics to measure [...]
In the marketing world the best stories will always sell more than outright 'buy me' ads. I found this video this morning and this is a classic case of that . Tell a story. Provide an experience and the product will sell itself. Watch and let me know what you think in the comments below.
Got three minutes? This video on website retargeting explains why you need to be all over this for your marketing.
The absolute best way of getting your content liked and shared all over social is to... Produce wisdom and products that are so good, they are worthy of being liked and shared. I see a lot of people today worrying about how to make something "share worthy" or how to make it "go viral". Stop. [...]
Are you concerned about your privacy on Facebook with their new required messenger app? In 2014 we are gladly willing to give up some privacy for free apps and features.[text_output]With the latest update of the Facebook app for mobile devices, users are now being required to download a different app if they want to retain [...]
Welcome to the home of "Own Your Empire". This is home of all of the products and training involved in our unique approach to the world of marketing. This is the online training website for the Focus Online Marketing Agency. Although we don't have a lot of blog posts, you should know that we've been [...]