Facebook customer audiences are where the real power is in Facebook. Click here to download the latest 2017 guide from AdExpresso.
I have seen the future of internet marketing. And it is called retargeting.
You have come to the right place. Here is what we know so far:
Fox 25 in Oklahoma City calls upon me frequently to give my commentary on various social media topics. This latest one was about the if i die Facebook app. After I did my standard in studio five minutes segment (which gets cut to 5-15 seconds for the broadcast) I came out to the Fox 25 parking lot and recorded this extended unedited response.
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if i die is the first and only facebook app that allows anyone to create a video or a text message which will be published after you die. That sounds funny. No, it actually sounds stupid. When you are about to die, the last thing that would come out in your mind is to care about your facebook. Besides, you wouldn’t want to disclose confidential matter on facebook where everyone can see.
I think using the if i die Facebook app is way too creepy to be used online. There are certain things in the world that should be done person to person, face to face, technology is not the last substitute single thing in the world. If you have a last will and testament, or anything to say to a friend or a family member, why not take this opportunity of the human experience instead? Especially now that facebook is having some privacy issues… Do the right thing, don’t handle it to this if i die Facebook app.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
This week on the show we talk about upcoming Facebook changes that were announced at the annual F8 Facebook Developer conference
I am far from a tin foil hat kind of guy. But pretty soon you will start seeing ads on Facebook that are very specific to your area.
As of two weeks ago Facebook allows advertisers to target their marketing campaign to specific zip codes. This will only work if you have zip code information in your profile. You should take the time right and check that information. Remove your zip code if you don’t like the idea, but also consider adding your zip code if you’d like to see better advertising. Your zip code information is in your Facebook profile under ‘Contact Information’. Ads are only annoying when you get the ones you don’t want. Now you have a chance to fix that.
About a year ago I wrote my first Facebook application to specifically loop through all of my friends information and show me their zip codes. At that time less than 10% of my friends had filled in that field. So while I think this is a great feature for targetted advertising, I think it will also cause ads to show up less frequently for advertisers.
What is next for Facebook? I’d make an guess here and say that Facebook has a lot more area code information than zip code information. This is due to the fact that many users access Facebook via their phone/mobile application and in some cases the mobile applications require you to validate your mobile number. I can see Facebook turning on area code based advertising in the future. But that will not give the marketing too much more information that they cannot already get by targeting you via your state and your city.[ Original Facebook Zip Code Targeting article is here ]
This post is short and sweet – Facebook finally released the “Best Practice Guide to Facebook Marketing “. This is your rule book for the world of big blue. Go forth and conquer. The link is below. Use your new power wisely.
For those of you that only have a Facebook fan page the message is clear: There is a lot more that you can be doing. One of the most misunderstood (and therefore scary) parts of Facebook adverting is the pay-per-click portion. We have done countless walkthroughs with clients on what they can be doing in this area and I will personally assuring that Facebook Marketing this ways is very simple. Poke around in the advertising portion of Facebook Marketing sometime and you will find an amazing tool that allows a level of targeting marketing unmatched on any other platform on the internet.
If you’d ever like a demo or a walkthrough let me know and I’ll be happy to help you out.